Why "go vegan" doesn't work
About Thom
Thom Norman wants to end factory farming, and he thinks the animal movement's all-or-nothing approach is holding it back. Telling everyone to "go vegan" turns potential allies into opponents, and pushes a factory-farming-free future further from reach. His answer is to ditch the purity tests, lower the barrier to entry, and give people simple, high-impact ways to join the fight.
He is the co-founder of FarmKind, a donation platform that makes it easy for everyone to play a role in ending factory farming, finding and funding some of the best charities working to protect animals from unnecessary suffering.
Thom also co-hosts Changed My Mind, a podcast exploring how thoughtful people change their views on big questions. Each episode features an in-depth conversation with a guest who has seriously reconsidered a belief - whether about ethics, science, politics, or philosophy.
Get In Touch
Ready to transform your industry? Let's discuss how we can work together.
thom@farmkind.giving